Okay, “saves” may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week’s gaffe can be read at Mashable.com. Kudos to the Gap for listening to their followers and reverting to the former, well-loved logo.
We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless.
2 October blog post ideas
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Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think. *jumping on checking on all those SMP accounts now…*
— Social Media’s Immediate Feedback Saves the Gap Okay, “saves” may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week’s gaffe can be read at http://mashable.com/2010/10/11/gap-logo/. We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless. — What One Thing Do People Associate With Your Business? It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. “the red store” or the bank where “the nice lady gives out candy”). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well. —
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I saw that about the GAP and was thinking the same thing!!! These are both good. Go with it. Don’t forget to fill out the tag section and categories when posting on the blog. Make sure you did those with the other postings you have done. J Great job as usual!!!
Sonja Dyess “I’ll Tweet You Right” Social Media Platform 904.429.7519
From: Melinda Jones [mailto:melindaj7@gmail.com] – Show quoted text –
Here are two ideas for October blog posts, the first one of more immediate relevance, and the second one could be used at any time. Let me know what you think. *jumping on checking on all those SMP accounts now…* — Social Media’s Immediate Feedback Saves the Gap Okay, “saves” may not be the right word, but thanks to social media, the Gap realized very quickly how dissatisfied fans and consumers were with their recent logo change. One such story regarding this week’s gaffe can be read at http://mashable.com/2010/10/11/gap-logo/. We realize that not every business decision can be submitted to all your supporters for their approval, but I think this example illustrates the value of listening to their opinions nevertheless. — What One Thing Do People Associate With Your Business? It may not be what you think, such as your main product or service. It might be something seemingly insignificant to you, but particularly memorable for them. It may not be as simplistic or as silly as associations children may have with a place (e.g. “the red store” or the bank where “the nice lady gives out candy”). However, remember each interaction a consumer or prospective client has with your business, whether it be in person or online through social media, can have a direct impact. Your business may stand out from others simply because your tweets or Facebook updates feed them valuable tips or make them laugh. Your business might stand out in their minds from your competitors if you went above and beyond your normal business routine to give them exceptional service or follow up to see how they are doing some time after the sale. The good news is, through social media, you can tailor your message daily to help sculpt the positive experiences and interactions with your customers and seek their nearly immediate feedback as well. —
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Social Media 4 You 